Commercial Interior Design in Barcelona: Roman Pizza, an Authentic Experience

interiorismo comercial

At Girbau Mateu Arquitectes we are specialists in commercial interior design in Barcelona, ​​designing spaces that go beyond functionality to become a true brand experience. One of our latest projects, Roman Pizza , is the perfect example of this philosophy: a pizzeria that fuses tradition and modernity in an environment designed to enhance brand identity and improve interaction with customers. With our focus on commercial interior design in Barcelona, ​​design of spaces that drive brand and sales, we can help transform any commercial space into a unique experience. Our goal is always to achieve success in commercial interior design in Barcelona: design of spaces that drive brand and sales.

A space that explains the brand

The interior design of Roman Pizza is not only designed to be visually appealing, but also to communicate the values ​​and quality of the product. This example of commercial interior design in Barcelona, ​​design of spaces that drive the brand and sales, shows how the space breathes authenticity, with warm materials, graphic elements that reinforce the origin of the brand and a strategic distribution that facilitates both the customer experience and the operational dynamics of the premises. This demonstrates the power of commercial interior design in Barcelona.

Retail and catering: impulse selling and customer connection

One of the key elements of the project is the integration of a retail space within the pizzeria itself. The ingredients used to make the pizzas – selected cheeses, artisanal sausages, homemade sauces – are available at the checkout line, allowing the customer to take home a part of the Roman Pizza experience. This strategy not only enriches the value proposition, but also promotes impulse sales and builds customer loyalty through the product.

Digital menu boards: efficient communication and sales

We are committed to innovative solutions that improve the customer experience. The incorporation of digital menu boards facilitates brand communication and makes decision-making more agile when purchasing. These dynamic supports allow:
• Explain processes: from the selection of ingredients to the preparation of each pizza.
• Show promotions and recommendations in real time, encouraging cross-selling.
• Streamline ordering, improving the user experience and optimizing the flow within the premises.

Results-oriented commercial interior design

Commercial interior design in Barcelona must be more than aesthetic. It must be strategic. With Roman Pizza, we have achieved a space that attracts, communicates and sells, turning the customer’s visit into an immersive and effective experience for the brand, fulfilling our goal of designing spaces that drive the brand and sales. Our focus on commercial interior design in Barcelona: designing spaces that drive the brand and sales, is the key to the success of our projects.

If you are looking for an architecture studio specialized in retail and catering, at Girbau Mateu Arquitectes we help you transform your commercial space into a growth tool.

✉️ Contact us and we’ll make your project a reality.

Experts in Retail and Brand Image Building

At GirbauMateu, we are architects specialized in retail and brand strategy, with a clear focus on sustainability and the optimization of commercial spaces to offer unique experiences. We believe that commercial architecture should not only be functional, but also transmit values, reinforce brand identity and generate a positive impact on customers. We are specialists in retail and brand image.

Design of Commercial Spaces with Visual Identity

Every detail in the design of a commercial establishment influences the perception of customers and their purchasing behavior. For this reason, at GirbauMateu we work on retail design with a strategic and personalized vision. Thus, we develop brand concepts that reflect the values ​​of each business and create an authentic connection with the customer. That is why we are specialists in retail and brand image.

🔹 Retail projects that make a difference

We work with a wide variety of formats: franchises, stand-alone stores, restaurants and cafes. We adapt to each need, always enhancing the visual identity of each project. For example, at Central Cafè we have applied an interior design that has transformed the shopping experience.

Sustainable Commercial Architecture: Efficiency and Design

Nowadays, sustainable design in retail is essential. It not only helps to reduce environmental impact, but also improves the customer experience and optimizes energy consumption. With this vision, each GirbauMateu project incorporates energy efficiency strategies and sustainable materials. As specialists in retail and brand image, we focus on sustainability.

🌱 Key elements of our sustainable approach

  • Use of natural and recycled materials to reduce the ecological footprint.
  • Passive strategies to take advantage of natural light and ventilation.
  • Optimized design for efficient commercial establishments.

This approach can be seen applied in several projects, such as our intervention in a sustainable home, where we have implemented these techniques to maximize energy efficiency.

Brand Experiences in Retail: Beyond Design

Retail architecture has evolved. Today, more than ever, it is essential to deliver immersive brand experiences that emotionally connect with customers and differentiate them from the competition. As specialists in retail and brand image, we are committed to this vision.

👀 What aspects do we work on in retail design?

✔ Creation of a strategic layout to improve circulation and the shopping experience.
✔ Application of a coherent visual identity in the space to reinforce branding.
✔ Incorporation of technologies and smart lighting to enhance customer interaction.

A good example of this application in catering is our work for UDON Asian Food , where we created a space that reflects their brand essence and optimizes the customer experience.

Why trust GirbauMateu for your commercial project ?

✅ We are committed to sustainability in retail, integrating efficient materials and passive strategies.
✅ Sustainable design and energy efficiency for more responsible projects.
✅ Total customization to adapt each space to your brand identity.

Commercial architecture should be impactful, efficient and functional. This is our philosophy at girbaumateu. If you are thinking of renovating your establishment or creating a new one, contact us. We will help you transform your project into a unique brand experience.

📩 Do you want to transform your commercial space? Contact us now and we will make your project a reality!